Partnership Activation with Local Artist

Role / Tools: Creative Direction, Social Media Strategy, Adobe Photoshop

Objective: Drive online orders and in-store visits for a local pastry shop through visually engaging social ads.

Approach: Worked with Art of Hannah Jane (local artist) to develop a brand style for the neighborhood that aligned with her work and used fashion boutiques in the area to create a custom hand-painted piece for them to sell one-of-a-kind artwork.

Deliverables: A suite of optimized Instagram Story ads and brand-aligned templates for future use.

I learned to balance brand storytelling with data-driven performance—blending creativity with conversion-focused strategy.